Wineglass

UNCORK YOUR NIGHT

Challenge

There are many different tools on the market to open a bottle of wine. Position Emerson as the easiest option.

Target

Emerson is a company that produces small home appliances. This campaign was designed to showcase the ease of using their electric wine bottle opener. It targets adult wine drinkers ages 25+.

Big Idea

Anyone who enjoys wine has struggled to open a bottle at one time or another. There are plenty of wine opening tools on the market but many of them are hard to use or can fail causing messy situations. The Emerson electric wine bottle opener is easy to use and reliable. There’s one sure way to ruin a perfectly good evening and that’s not being able to open a bottle of wine.