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RETHINK HOME 

Challenge

Airstream is an iconic American travel trailer whose sales haven't been doing as well in the past. Create a buzz around the company to sell to the baby boomer generation.

Target

Baby boomers who now have the time, freedom, and money to do the things that they have always wanted to do, such as travel.

Big Idea

I repositioned Airstream trailers as a home instead of just a travel vehicle. I wanted to focus on the freedom and benefits of living wherever one chooses.