safeauto

GET YOUR INDEPENDENCE BACK

Challenge

SafeAuto has had a decline in new drivers signing up with their company. Create a campaign that encourages new clientele. 

Target

People that need automotive insurance or SR-22 forms. High risk drivers and people that previously lost their licenses. Any persons between the ages of 18-65

Big Idea

Public transportation is inconvenient and uncomfortable because you're at the mercy of the people around you. Having an insured vehicle gives you the freedom to travel in comfort.