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KREZINU - DONE FOUR WAYS 

Challenge

Create a multifaceted campaign to target multiple groups of people for the same hair thickening shampoo and conditioner. 

Target

Anyone who feels insecure about their hair and wants to add shine, fullness, etc. Also those who prefer to use natural haircare products

Big Idea

Feeling great about your hair makes the world of difference. Feeling good about your hair t